> ## Documentation Index
> Fetch the complete documentation index at: https://help.riiwards.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How Rewards Club works

> See how Rewards Club signs up customers, sends automatic birthday, signup, anniversary, monthly and check-in rewards, and tracks every redemption for you.

Rewards Club is an automated loyalty program for small businesses. Customers join your club once, and Rewards Club keeps them coming back by sending rewards by email (and text reminders, if you use SMS) at the right moments. This page explains the full cycle, from signup to redemption, so you know what happens behind the scenes.

## The Rewards Club cycle

**1. Customers join your club**

Customers sign up from your website signup form, a QR code at your counter, a link in a social media post, or by texting a keyword to your SMS number. Wix businesses can also invite their existing Wix Contacts. See [Sign up customers from all sources](https://help.riiwards.com/grow/sign-up-customers.md).

**2. They verify their email and get a welcome**

Rewards Club sends a verification email. After the customer verifies, they receive your **Signup Reward** email, or a **Welcome** email if you have no signup reward turned on.

**3. Rewards arrive automatically**

Rewards Club sends each reward you have turned on: a **Birthday Reward** before the customer's birthday, an **Anniversary Reward** before their anniversary, **Monthly Rewards** on the dates you choose, and **Check-In Rewards** for repeat in-person visits.

**4. Customers redeem the reward**

In your store, the customer shows the reward email on their phone. If one-time use is on, staff tap the **Redeem** button in the email. Online, the customer enters the promo code at checkout. See [How customers redeem rewards](https://help.riiwards.com/rewards/how-redemption-works.md).

**5. You track the results**

**Customers & Stats** shows who joined, how many rewards were sent and how many were redeemed. **Redemptions** lists every redeemed reward.

## Reward types

| Reward | When it is sent | Learn more |
| - | - | - |
| Signup Reward | Right after the customer joins and verifies their email | [Signup reward](https://help.riiwards.com/rewards/signup-reward.md) |
| Birthday Reward | A set number of days before the customer's birthday | [Birthday reward](https://help.riiwards.com/rewards/birthday-reward.md) |
| Anniversary Reward | A set number of days before the customer's anniversary | [Anniversary reward](https://help.riiwards.com/rewards/anniversary-reward.md) |
| Monthly Rewards | On the send date you pick for each month | [Monthly rewards](https://help.riiwards.com/rewards/monthly-rewards.md) |
| Check-In Rewards | After repeat in-person visits (for example, on the 3rd or 10th visit) | [Check-in rewards](https://help.riiwards.com/rewards/check-in-rewards.md) |

Each reward can be turned on or off at any time in **Customize Rewards**. You write the reward text, choose the email images and decide when it expires.

## Emails your customers receive

* **Verification email**: sent when a customer signs up. Reward emails only go to verified email addresses.
* **Signup Reward or Welcome email**: sent after verification. If the signup reward is off, the customer gets the Welcome email instead.
* **Reward emails**: birthday, anniversary, monthly and check-in rewards, based on the rewards you have turned on.
* **Newsletters**: emails you write and send yourself from **Send Newsletter**.

If you use SMS, customers who joined by text can also get text messages, such as signup reminders and reminders before a reward expires. See [Set up SMS](https://help.riiwards.com/sms/set-up-sms.md).

## What customers share when they join

Customers enter their email address, their birthday (month and day), and their name. They can optionally add an anniversary date. If you turn on **Collect demographics**, the signup form also asks for an optional age group and gender.

> [!NOTE]
>
> Rewards Club asks only for the birthday month and day, never the birth year. A full date of birth is sensitive personal information that many customers prefer not to share, and the month and day are all that is needed to send a birthday reward every year. An age group gives you useful demographics without the birth year.

## Related

> [card] [Set up on Wix](https://help.riiwards.com/getting-started/set-up-on-wix.md)
>
> Add Rewards Club to your Wix site.

> [card] [Set up outside Wix](https://help.riiwards.com/getting-started/set-up-outside-wix.md)
>
> Create a free account for any website.

> [card] [Rewards overview](https://help.riiwards.com/rewards/overview.md)
>
> Choose and customize your rewards.

> [card] [Dashboard tour](https://help.riiwards.com/getting-started/dashboard-tour.md)
>
> Find your way around the dashboard.


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