> ## Documentation Index
> Fetch the complete documentation index at: https://help.riiwards.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Celebrate customer anniversaries with a reward

> Send an anniversary reward email ahead of each customer's anniversary. Learn how the date is collected and how to set timing, expiry and email content.

The anniversary reward congratulates customers on their anniversary (for example, a wedding anniversary) and gives them a reason to celebrate with you as a couple. It works like the birthday reward: the email goes out a set number of days before the date and stays valid for a set time after it.

In your dashboard, click **Customize Rewards**, then click **Edit** on the **Anniversary Reward** card.

![Anniversary Reward editor with Reward Box Text, Promo Code, Send Before Anniversary and Expires After Anniversary fields and the email preview](https://mintcdn.com/riiwards/mTvES1xpwmIHjJTD/images/reward-anniversary-edit.png?fit=max\&auto=format\&n=mTvES1xpwmIHjJTD\&q=85\&s=df714e0d7d8fcbc6eeb0cb0e88cfbbfe)

The Anniversary Reward editor

## How anniversary dates are collected

When the Anniversary Reward is turned on, your signup form adds an optional step where customers can enter their anniversary month and day. Customers who skip it do not receive an anniversary reward. You can see a customer's anniversary in their [customer history](https://help.riiwards.com/customers/customer-history.md).

## Set up the anniversary reward

**1. Describe the reward**

In **Reward Box Text**, describe the reward in up to 160 characters. It appears inside the email.

**2. Add a promo code (optional)**

Enter your own code in **Promo Code**, or leave it blank to let Rewards Club create a unique tracking code that customers do not see. A code is required if customers redeem rewards in your online store.

**3. Choose when to send it**

In **Send Before Anniversary**, choose 7, 14, 30, 45 or 60 days before the anniversary. Sending early helps customers start celebrating in advance.

**4. Choose when it expires**

In **Expires After Anniversary**, choose 7, 14, 30, 45 or 60 days after the anniversary, or **Never**.

**5. Style and edit the email**

Set the reward box **Font Color** and **Background Color**, then edit the subject, banner image and text on the right. The default email uses `|anniversary|` to show the anniversary month.

**6. Turn it on and save**

Turn on the toggle next to **Anniversary Reward** and click **Save**.

> [!TIP]
>
> Anniversary rewards work especially well for restaurants, spas and other businesses couples visit together, for example a free dessert or a discount on a table for two.

## Related

> [card] [Birthday reward](https://help.riiwards.com/rewards/birthday-reward.md)
>
> Set up the birthday reward email.

> [card] [Edit reward emails](https://help.riiwards.com/rewards/edit-reward-emails.md)
>
> Every field and button in the email editor.

> [card] [What customers see when they join](https://help.riiwards.com/grow/customer-signup-experience.md)
>
> The signup steps, including the anniversary date.


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