> ## Documentation Index
> Fetch the complete documentation index at: https://help.riiwards.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Send customers a reward before their birthday

> Set up the birthday reward email: what the reward is, how many days before the birthday it is sent, how long it stays valid, and how the email looks.

The birthday reward is the heart of your Rewards Club. Each customer gets a reward email ahead of their birthday, so they have time to plan a visit or an order. On this page you choose the reward, when the email goes out, how long the reward stays valid, and what the email says.

In your dashboard, click **Customize Rewards**, then click **Edit** on the **Birthday Reward** card.

![Birthday Reward editor with Reward Box Text, Promo Code, Send Before Birthday and Expires After Birthday fields and the email preview](https://mintcdn.com/riiwards/mTvES1xpwmIHjJTD/images/reward-birthday-edit.png?fit=max\&auto=format\&n=mTvES1xpwmIHjJTD\&q=85\&s=a4b757324d08d3154a74035f6175f4fa)

The Birthday Reward editor

## How birthdays are collected

Customers enter their birthday **month and day** when they join through your signup form. Rewards Club does not ask for the year of birth. The birthday appears in the **Birthday Month / Day** column on [Customers & Stats](https://help.riiwards.com/customers/customers-and-stats.md).

## Set up the birthday reward

**1. Describe the reward**

In **Reward Box Text**, describe the reward in up to 160 characters. This text appears in the email and on your Rewards Club signup form, so it is also what convinces people to join.

**2. Add a promo code (optional)**

Enter your own code in **Promo Code**, or leave it blank to let Rewards Club create a unique tracking code that customers do not see. A code is required if customers redeem rewards in your online store.

**3. Choose when to send it**

In **Send Before Birthday**, choose how many days before the birthday the email goes out: 7, 14, 30, 45 or 60 days.

**4. Choose when it expires**

In **Expires After Birthday**, choose how many days after the birthday the reward stays valid: 7, 14, 30, 45 or 60 days, or **Never**. The expiry date is printed in the email.

**5. Style and edit the email**

Set the reward box **Font Color** and **Background Color**, then edit the subject, banner image and text on the right. The default email uses `|birthday|` to show the customer's birthday month.

**6. Turn it on and save**

Turn on the toggle next to **Birthday Reward** and click **Save**.

## Example

If **Send Before Birthday** is 14 days and **Expires After Birthday** is 7 days, a customer whose birthday is June 20 receives the email on June 6, and the reward is valid until June 27.

> [!TIP]
>
> Give customers enough time to plan. Sending 7 to 14 days ahead and keeping the reward valid for a week or two after the birthday works well for most businesses.

## Related

> [card] [Edit reward emails](https://help.riiwards.com/rewards/edit-reward-emails.md)
>
> Every field and button in the email editor.

> [card] [Anniversary reward](https://help.riiwards.com/rewards/anniversary-reward.md)
>
> Celebrate customer anniversaries the same way.

> [card] [How redemption works](https://help.riiwards.com/rewards/how-redemption-works.md)
>
> How customers use their reward.

> [card] [Rewards Options](https://help.riiwards.com/rewards/rewards-options.md)
>
> One-time use and redemption limits.


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