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The Rewards Club Free plan lets you run a full loyalty club for up to 100 subscribers, with no credit card. When your club grows past that, Rewards Club gives you time to upgrade before new signups pause, and your existing customers keep getting their rewards. This page explains the limits and each message you may see.

What the Free plan includes

  • Up to 100 subscribers (verified customers who receive your emails).
  • The Loyalty+ rewards and tools, without SMS.
  • 1 newsletter per month (paid plans can send 5).
  • No SMS: text signup, SMS reminders and Flash Sales need a paid plan.
Your usage is shown in Account Settings > My Subscription and in Customers & Stats, where the customer count shows how many of your 100 free subscribers you have used.

What happens as you grow

1

80 subscribers

A banner in your dashboard shows your usage, for example “Free plan: 80 of 100 free subscribers used.”
2

90 subscribers

You receive an email, and the banner turns orange: “At 100 you’ll have 7 days to upgrade before new signups pause.”
3

100 subscribers

You receive an email and a 7-day grace period starts, with a daily reminder. The banner shows how many days you have left to upgrade.
4

After the grace period

New signups pause. Customers who try to join see a neutral message. Your existing customers still get their rewards. The banner shows how many customers tried to join recently, and you get a weekly reminder.
Signups reopen as soon as you upgrade, or if your club drops below 100 subscribers.
Upgrade during the 7-day grace period to keep signups open without interruption. See Subscription and billing.

Clubs that already had more than 100 subscribers

If your club already has more than 100 subscribers when it moves to the Free plan (for example, when a paid plan ends), Rewards Club gives you a 7-day notice. You receive an email on the first day and a daily reminder after that. After 7 days:
  • Your first 100 subscribers (by join date) keep receiving rewards.
  • The other subscribers are paused and do not receive rewards.
  • New signups pause.
When you upgrade, paused subscribers start receiving rewards again and signups reopen.

When a paid plan ends

If your paid plan ends, your club moves to the Free plan and stays active. SMS is canceled, because the Free plan does not include SMS. If you have more than 100 subscribers, the 7-day notice described above starts.

Free plan banners

Click Upgrade Now on any banner to choose a plan.

Plans and features

Compare all plans.

Subscription and billing

Upgrade and manage billing.