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Every reward in Rewards Club (signup, birthday, anniversary, monthly and check-in) uses the same email editor. The left side controls the reward itself, and the right side is a live version of the email you can click and edit. This page explains every field and button so you can make your reward emails look and sound like your business. To open the editor, click Customize Rewards in the left menu, then click Edit on a reward card (or click a month under Monthly Rewards).
Reward email editor showing the header buttons, the Customize Rewards panel and the Customize Email panel

The reward email editor: reward settings on the left, the email on the right

Header buttons

Reward settings (left side)

Email content (right side)

Click any part of the email to edit it.
  • Subject: the subject line customers see in their inbox.
  • Banner image: use the green image icon on the banner to upload a new image, or the red icon to remove it. Supported formats are JPG, JPEG and PNG. Images up to 1000 px wide or high work best.
  • Body text: click the text to edit it. A toolbar appears with undo and redo, paragraph styles, alignment, lists, bold and italic, font, size and color, and links.
  • Reward box and button: filled in automatically from your reward settings. When one-time use is on, the email shows a button such as Redeem When Staff Present.
  • Terms and footer: the small print comes from your rewards terms and conditions. The unsubscribe and privacy lines at the bottom are added automatically.
Click Reset Text to return the email to the default Rewards Club template.

Placeholders

Placeholders are words between vertical bars that Rewards Club replaces with real values when the email is sent. Keep them exactly as written.
  • |first_name|: the customer’s first name.
  • |birthday|: the customer’s birthday month (birthday reward).
  • |anniversary|: the customer’s anniversary month (anniversary reward).
  • |birthday_reward|: your current birthday reward text (welcome email).

Preview and test before you save

1

Preview the email

Click Preview to see the subject and full email with sample values, such as a first name, filled in.
Signup Email Preview window showing the subject line, banner and reward box

Email preview

2

Send a test

Click Send Test Email. Tick Business to send it to your account email, and enter another address in Other if you want. Click Send.
Send Test Email window with a Business email checkbox, an Other email field and Cancel and Send buttons

Send Test Email window

3

Save

When you are happy with the email, click Save.
Your logo, business name and contact details in emails come from Business info and Customize Club. Update them there and every email picks up the change.

Rewards overview

All reward types and their status.

Terms and conditions

Edit the small print in every reward email.

How redemption works

In-store buttons and online promo codes.

Email deliverability

Help your emails reach the inbox.