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Knowing what your customers go through when they join helps you explain it at the counter and answer questions. Rewards Club signup takes less than a minute: customers enter their email and birthday, verify their email address, and then start receiving rewards. This page walks through the email signup form and the text-to-join (SMS) flow.

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The signup form

Customers reach the signup form from your website widget, your QR code or your Smart Link (see Sign up customers). The form shows your club name, your logo and the reward they can get, then asks for their details step by step.
Rewards Club signup form on a mobile phone asking for an email address

Signup form on a phone

Rewards Club signup form in a desktop browser

Signup form on a computer

1

Email address

The customer enters their email address and taps Next. The form checks that the email looks valid.
2

Birthday

The customer enters their birth month and day. The year is never asked.
3

Agree to the terms

The customer confirms their email address and checks the box to agree to the Privacy Policy and Terms & Conditions.
4

Optional profile details

The customer can add their first and last name and an anniversary date. If you turned on Collect demographics in Customize Club, the form also asks for gender (Female, Male or Other) and an age group. All of these are optional and can be skipped.
5

Verify the email

The customer sees “Thank you for joining! Please check your email to verify your account.” and receives a verification email. They click the button in that email to verify.

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Why email verification matters

Rewards Club sends rewards only to verified email addresses. This protects your list from typos, fake addresses and spam signups, and keeps your emails out of spam folders.
  • After a customer verifies, they appear in your customer list and receive your Signup Reward (if you offer one).
  • Customers who have not verified are not shown in the default customer list. You can still find them with the search box on Customers & Stats, where they appear in red.
  • You can change the text of the verification email under Customize Rewards > Signup Reward > Verification. See Signup reward.
If a customer says they never got the verification email, ask them to check their spam or promotions folder, and to confirm the address was typed correctly. See Email deliverability.

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Why don’t you ask for the year of birth?

Rewards Club needs only the month and day to send birthday rewards. A full date of birth is sensitive personal information, and many customers prefer not to share it. Asking for less builds trust and gets more signups. If you want to know your customers’ ages, turn on Collect demographics to ask for an optional age group instead.

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Text-to-join (SMS signup)

If you set up SMS, customers can join by text message. This is the fastest option for walk-ins, and it collects both a phone number and an email address.
1

The customer texts your keyword

They scan your SMS QR code, tap your SMS Smart Link, or type Join to your Rewards Club number. Their messaging app opens with the keyword filled in and they tap send.
2

They receive a signup link

Rewards Club replies right away with a text containing a personal link to the signup form (the Signup Link message).
3

They complete the form

The link opens the signup form described above. Their phone number is already connected to their profile.
4

They verify their email

They verify their email from the verification email. Then they start receiving rewards by email, and reward expiration reminders by text.

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Automatic SMS reminders

Rewards Club follows up by text when a customer starts but doesn’t finish:
  • Reminder to Continue Signup: sent if the customer texted in but did not complete the form.
  • Email Verification Reminder: sent if the customer completed the form but did not verify their email. It includes a link to fix the address if it was wrong (Update Email Address).
Customers receive up to 2 reminders, only during your SMS Sending Hours. You choose how long to wait before the first reminder in Account Settings > SMS Settings > Signup Reminders Sent After. See SMS settings. Other automatic replies cover customers who are already signed up, who resubscribe, or who text HELP. You can edit all of these texts in Customize SMS messages.
Customers can reply STOP at any time to stop receiving texts. Every Rewards Club text includes “Reply STOP to unsubscribe.”

Sign up customers

Get your QR codes, Smart Link and SMS keyword.

Customize SMS messages

Edit the texts customers receive.

Signup reward

Edit the welcome and verification emails.

GDPR and consent

How customer consent and data are handled.